Cagesiders Audio

Open Sponsorship CEO Ishveen Anand



The ‘About’ page says it all:

At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.

Ishveen Anand, CEO of Open Sponsorship, joins Angelo and Jeremy to chat about the MMA sponsorship landscape, in particular why mixed martial artists command much less money as far as sponsorships are concerned, and how her company can help fighters… even the ones who aren’t in the UFC.






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